HLTH Conference Integrated Campaign

Overview

I project-managed a multi-channel campaign supporting GE HealthCare’s presence at the HLTH conference, coordinating marketing, digital, and motion deliverables under fixed, event-driven deadlines. The campaign required synchronized execution across numerous asset types, stakeholder groups, and creative disciplines.

Context & Strategic Stakes

HLTH is a high-visibility industry event, meaning timing and brand precision were non-negotiable. Deliverables included trade publication ads, carousel social campaigns, executive LinkedIn copy, preshow emails, a Marketo landing page, and multiple booth-facing video and motion assets.

Each workstream had different platform constraints, technical requirements, and stakeholder reviewers. Specifications shifted mid-production, contributors were added dynamically, and certain assets (such as booth screens and demo visuals) required real-time alignment with evolving product narratives.

The margin for delay was effectively zero.

What I Led

At kickoff, I established project operating norms to prevent chaos. I clarified where work lived (Box, Figma, Asana), how updates would be communicated (threaded Slack discussions), and how deliverables would move from internal production to client review. Daily standups became the central source of truth for tracking action items, dependencies, and timeline shifts.

I coordinated copywriters, designers, animators, and account leads simultaneously, ensuring each workstream had clear ownership and deadline visibility. When dependencies surfaced — such as missing brand specs, licensing issues, or late-arriving client assets — I escalated early and removed blockers before they cascaded into timeline risk.

As deadlines compressed, I conducted rapid resourcing triage. I confirmed bandwidth with contributors, reassigned tasks where necessary, and ensured access permissions were resolved immediately. For video deliverables, I coordinated overlapping animation tracks and clarified storyboard approvals before motion work progressed to prevent rework.

Client feedback often arrived across multiple threads and formats. I consolidated comments, translated them into structured production notes, and ensured updates were applied consistently across asset families. Compliance language, brand sequencing, and messaging cohesion were maintained across trade ads, digital placements, and booth experiences.

Throughout the campaign, I functioned as the connective tissue between client stakeholders, internal leadership, and the production team — maintaining alignment across disciplines while protecting delivery velocity.